Analytics Dashboard

Google Analytics 4 is live and tracking. Below are the 4 reporting goals — each links directly to the relevant GA4 report.

GA4 ActiveMeasurement ID: G-VKHTQR3Q6W
Open Google Analytics

City/Service Page Traffic Trends

city_service_page_view

Track which city+service combinations drive the most traffic. See which local landing pages are growing, which cities convert best, and how organic search is performing for location-based pages.

Open in GA4
Tracking active — events firing on every page load

Top Converting IT Services by Region

service_conversion_click

See which managed IT services generate the most assessment bookings and phone call clicks by city and state. Identifies your highest-ROI service+location combinations for paid ads and content investment.

Open in GA4
Tracking active — events firing on every page load

User Behavior on Local Landing Pages

city_service_scroll + page_exit

Analyze scroll depth, time on page, and CTA interaction patterns for city/service landing pages. Understand which sections users engage with and where they drop off — to optimize page layout and content.

Open in GA4
Tracking active — events firing on every page load

Managed Service Offering Engagement

managed_service_page_view + managed_service_cta_click

Track how visitors engage with your core managed service pages (Sentry COMMAND, APEX, FORTRESS, Cybersecurity, etc.). Measure CTA click rates, time on page, and scroll depth to identify your highest-interest offerings.

Open in GA4
Tracking active — events firing on every page load

All Tracked Events

Every event fires into both base44 analytics and Google Analytics 4.

page_view

Fires on every page load. Includes UTM params, referrer, screen size.

pagepathreferrerutm_sourceutm_mediumutm_campaign
city_service_page_view

Fires only on /locations/:service/:city pages. Powers traffic trend reports.

serviceservice_slugcitystatecity_statepage_type
service_conversion_click

Fires when a CTA is clicked on a city/service page (Book Assessment, phone call).

servicecitystatecity_statecta_textconversion_type
managed_service_page_view

Fires on core managed service pages (Sentry COMMAND, APEX, Cybersecurity, etc.).

service_pagepathpage_type
managed_service_cta_click

Fires when a CTA is clicked on a managed service offering page.

service_pagepathcta_text
city_service_scroll

Fires at 25%, 50%, 75%, 90% scroll depth on city/service pages.

percentservice_slugcitystate
scroll_depth

Fires at 25/50/75/90% scroll on all pages.

percentpagepath
element_click

Fires on any link or button click across the site.

pagetexthrefis_cta
page_exit

Fires when navigating away from a page. Captures time on page and scroll depth.

pagepathtime_on_page_secondsmax_scroll_pct

Recommended GA4 Setup (One-Time)

1

Mark service_conversion_click as a Conversion

In GA4 → Admin → Events → toggle Conversion on service_conversion_click to track it in Conversions reports.

2

Create a City Service Pages Audience

GA4 → Admin → Audiences → New → filter users where page_path contains /locations/ to retarget local page visitors.

3

Build a Custom Funnel

GA4 → Explore → Funnel: Step 1 = city_service_page_view, Step 2 = service_conversion_click. See conversion rate by city and service.

4

Set Up Regional Comparison Report

GA4 → Explore → Free Form: Dimension = city_state, Metric = event count for service_conversion_click. Sort to find top-converting regions.